Ken Espinal is a bilingual (English and Spanish) marketing professional with over 10+ years of experience in the industry. He has a wealth of expertise in influencer marketing, experiential activations, partnerships management, team management, client servicing, project management, brand marketing, and is particularly skilled in campaign budgeting, talent negotiations, contracting, and talent management. Due to his experience managing high-touched celebrity-focused campaigns, he’s also established strong relationships at major talent agencies, such as CAA, WME, UTA, Wasserman, and more.
Throughout his career, Ken has worked with a diverse range of top brands, including Meta, Chegg, Walmart, Tencent, Alibaba, miHoYo, ByteDance, Discover, Starbucks, Campbell’s Soup, PepsiCo, U.S. Army, McDonald’s, Subway, INFINITI, and more.
OBJECTIVE: Launch V8 +Energy’s first ever TikTok Live series with a mix of All-Star and Mega Influencers. CHALLENGE: This was the first TikTok Live Series we executed with this level
OBJECTIVE: The client wanted to increase the followers of their existing TikTok account, as well as create and grow a new one that would be focused solely on math (Chegg
OBJECTIVE: The client wanted to remind customers about its mobile app, which allows users to order online and pick up in stores or from the comfort of their vehicles. CHALLENGE:
OBJECTIVE: Walmart wanted to collaborate with college-going celebrities and influencers and launch their first-ever TikTok campaign to help reach a younger audience. The campaign aimed to showcase specific Walmart products
OBJECTIVE: The Phase 10 client approached us about wanting to activate in Texas since that was one of the states where they had the most active users. They were keen
OBJECTIVE: The objective was to create an activation in Mexico or Brazil targeting active Genshin Impact players, while incorporating Klee, one of the newest and most popular characters. CHALLENGE: As
OBJECTIVE: The client wanted to run an OOH (bus wrap) campaign in LA, which cost around $35,000. OPPORTUNITY: Knowing that the client was interested in making a strong impact, we