Ken Espinal

Ken Espinal

Ken Espinal

Marketing Professional | Expert in Influencer Marketing, Project Management, & Talent Management

PROFESSIONAL SUMMARY

Ken Espinal is a bilingual (English and Spanish) marketing professional with over 10+ years of experience in the industry. He has a wealth of expertise in influencer marketing, experiential activations, partnerships management, team management, client servicing, project management, brand marketing, and is particularly skilled in campaign budgeting, talent negotiations, contracting, and talent management. Due to his experience managing high-touched celebrity-focused campaigns, he’s also established strong relationships at major talent agencies, such as CAA, WME, UTA, Wasserman, and more.

Throughout his career, Ken has worked with a diverse range of top brands, including Meta, Chegg, Walmart, Tencent, Alibaba, miHoYo, ByteDance, Discover, Starbucks, Campbell’s Soup, PepsiCo, U.S. Army, McDonald’s, Subway, INFINITI, and more.

KEY BRANDS

SNAPSHOT OF PAST PREMIUM TALENT

Brent Rivera

47.3M Followers

French Montana

36.3M Followers

Ciara

34.4M Followers

Devon Rodriguez

33.5M Followers

Beca Barreto
Beca Barreto

28.7M Followers

Jessica Alba

20.3M Followers

Ashley Tisdale

16M Followers

Paige Zilba

12M Followers

Cam’ron

3M Followers

Busy Philipps

2.4M Followers

Hayley Kiyoko
Hayley Kiyoko

2M Followers

Leli Hernandez

1M Followers

CASE STUDIES: CAMPAIGNS

Uncategorized

Starbucks Mobile App (Consultative)

OBJECTIVE: The client wanted to remind customers about its mobile app, which allows users to order online and pick up in stores or from the comfort of their vehicles. CHALLENGE:

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Uncategorized

Walmart: Back to School (Consultative)

OBJECTIVE: Walmart wanted to collaborate with college-going celebrities and influencers and launch their first-ever TikTok campaign to help reach a younger audience. The campaign aimed to showcase specific Walmart products

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Uncategorized

Klee Dance Event (Creative & Consultative)

OBJECTIVE:  The objective was to create an activation in Mexico or Brazil targeting active Genshin Impact players, while incorporating Klee, one of the newest and most popular characters. CHALLENGE: As

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