Genshin Impact: NYC Takeover (Strategic & Sales)
OBJECTIVE: The client wanted to run an OOH (bus wrap) campaign in LA, which cost around $35,000. OPPORTUNITY: Knowing that the client was interested in making a strong impact, we felt that the bus ads were not sufficient enough, so the team proactively pitched an OOH campaign in NYC during the holidays. Since there was […]
Klee Dance Event (Creative & Consultative)
OBJECTIVE: The objective was to create an activation in Mexico or Brazil targeting active Genshin Impact players, while incorporating Klee, one of the newest and most popular characters. CHALLENGE: As the client did not approve the concept until November, the main challenges included executing in a foreign country within a short timeframe, dealing with a […]
Take 10 with Phase 10 (Creative & Strategic)
OBJECTIVE: The Phase 10 client approached us about wanting to activate in Texas since that was one of the states where they had the most active users. They were keen on creating something unique that can be done in front of a big crowd and could potentially go viral. CHALLENGE: Due to the star in […]
Walmart: Back to School (Consultative)
OBJECTIVE: Walmart wanted to collaborate with college-going celebrities and influencers and launch their first-ever TikTok campaign to help reach a younger audience. The campaign aimed to showcase specific Walmart products that could be used to decorate dorm rooms. CHALLENGE: Due to the pandemic, many students were not dorming. Additionally, this was also the first TikTok […]
Starbucks Mobile App (Consultative)
OBJECTIVE: The client wanted to remind customers about its mobile app, which allows users to order online and pick up in stores or from the comfort of their vehicles. CHALLENGE: The campaign was slated to launch but then the COVID-19 lockdowns began, which was followed by intense social unrest. During this time, negative news had […]
Chegg Main & Math (Consultative & Strategic)
OBJECTIVE: The client wanted to increase the followers of their existing TikTok account, as well as create and grow a new one that would be focused solely on math (Chegg Math). CHALLENGE: SOLUTION & RESULTS: Live Examples
BringtheJuice TikTok Live Series (Consultative)
OBJECTIVE: Launch V8 +Energy’s first ever TikTok Live series with a mix of All-Star and Mega Influencers. CHALLENGE: This was the first TikTok Live Series we executed with this level of talent, and after onboarding them, we realized that they weren’t particularly comfortable and well versed with running Lives. We also dealt with client feedback/approval […]