OBJECTIVE:
Launch V8 +Energy’s first ever TikTok Live series with a mix of All-Star and Mega Influencers.
CHALLENGE:
This was the first TikTok Live Series we executed with this level of talent, and after onboarding them, we realized that they weren’t particularly comfortable and well versed with running Lives. We also dealt with client feedback/approval delays between the holidays, as well as additional real time requests during the Lives.
SOLUTION & RESULTS:
- Activated 4 Influencers (2x All-Star + 2x Mega), of various categories, to participate in the first ever V8 +Energy #BringtheJuice Live Series on TikTok.
- To ensure maximum engagement and attendance, we asked the talent to create a teaser post encouraging their audiences join their Lives to help them produce their next video.
- During the Live, Influencers asked a series of verbal and text poll questions so their audience can help conceptualize their next video, while giving them a glimpse into the overall process of their art, craft, and content creation, and the final post included elements from these recommendations.
- We also created a series of best practices for internal and external purposes, which included scripting out the Live with talking points for the talent, assigning internal team members as audiences to ask and give specific questions/responses, and scheduling rehearsals with talent to go through tech set up and scripts.
- This resulted in 65,301 total Live viewers and over 86.1M Campaign Impressions!
Content Highlights:
