OBJECTIVE:
The client wanted to run an OOH (bus wrap) campaign in LA, which cost around $35,000.
OPPORTUNITY:
Knowing that the client was interested in making a strong impact, we felt that the bus ads were not sufficient enough, so the team proactively pitched an OOH campaign in NYC during the holidays. Since there was no set budget, the team was advised on going on as big as possible with their ideas.
RESULTS:
- To maximize the client’s visibility, we suggested an OOH campaign on “The One” in Times Square and around Union Square between Christmas and New Year’s,
- To enhance the campaign through social, we suggested contracting cosplay influencers to capture footage of the placements while cosplaying characters from the game..
- We also contracted NYC-based influencers/photographers and videographers to capture high-quality content on New Year’s Eve.
- All of the influencers also drove traffic to a downloadable link for the game.
- The campaign generated over an additional $550k in revenue, over 1 billion impressions, and was caught on live TV by various networks, resulting in user generated content from fans who saw the placements live and on the TV.
Content Highlights: